{"id":846,"date":"2026-06-25T11:09:51","date_gmt":"2026-06-25T11:09:51","guid":{"rendered":"https:\/\/commercialrelocationpros.com\/?p=846"},"modified":"2026-06-25T11:09:51","modified_gmt":"2026-06-25T11:09:51","slug":"the-most-confusing-jacket-in-america","status":"publish","type":"post","link":"https:\/\/commercialrelocationpros.com\/?p=846","title":{"rendered":"The Most Confusing Jacket in America"},"content":{"rendered":"
\n

Nothing about the Palantir <\/span>chore coat makes any sense. Mine is a size small, though it\u2019s so oversize that I look like a teen wearing a hand-me-down. Then there\u2019s the color: a piercing blue that\u2019s nearing the shade of an iMessage bubble. The jacket is also the most comfortable and practical garment I own. It\u2019s buttery soft and as heavy as a blanket, with three massive patch pockets that each can hold a paperback book. The coat\u2019s plastic buttons\u2014swirls of black and blue\u2014are unlike any I have ever seen.<\/p>\n

Read more Trump Is Making the 250th Small<\/a><\/p>\n

The Palantir chore coat is made by the same Palantir named in homage to Lord of the Rings<\/em>, the same Palantir that has developed a reputation as ruthlessly committed to any number of national-security imperatives, and, yes, the same Palantir that builds AI tools for the military and tracks migrants for ICE. The mysterious tech giant now also wants to sell you outerwear. Only a tiny Palantir logo is embroidered into the coat\u2019s left breast pocket, but flip the coat inside out and you\u2019ll find a message from Palantir\u2019s CTO, Shyam Sankar, sewn into the lining. Ask yourself constantly, Am I winning? If the answer is yes, nothing else matters. Chaos is tolerable; pain is tolerable. The only thing that matters is to win.<\/span><\/p>\n

When the chore coat was announced in April, it became an instant grail for Palantir\u2019s many devotees, who are drawn to the hard-core ethos of the CEO, Alex Karp (or \u201cDaddy Karp,\u201d as he\u2019s sometimes known online). Palantir is proudly America First\u2014Karp has said that his goal is \u201cmaking America more lethal\u201d\u2014and sure enough, the company\u2019s marketing emphasizes that the jacket is made in America with 100 percent American-grown cotton. The jacket also has been easy to mock. Here is a foray into fashion from a nearly $300 billion company that is automating warfare. People have dubbed the coat \u201cthe worst clothing release this year\u201d and darkly wondered, \u201cIs this the uniform that will be issued after we are all put in labor camps?\u201d In a ranking of despicability, New York <\/em>magazine\u2019s \u201cApproval Matrix\u201d placed the Palantir chore coat near flesh-eating bacteria.<\/p>\n

In the name of journalism, I decided to buy one. What would it be like to drape myself in the sartorial expression of one of the most polarizing companies in the United States? The minute that pre-orders went live, I refreshed Palantir\u2019s website, frantically typed out my credit-card number, and paid $252, including shipping and tax. Within hours, all of the coats had sold out. Mine arrived two weeks later in a giant box labeled SOFT WEAR COLLECTION<\/span>. The package included a placard signed by Sankar, a SOFTWARE DOMINATION<\/span> sticker, a postcard urging me to CHEW THE GLASS<\/span>, and a luxurious cedar hangar embossed with Palantir\u2019s name and logo. A plastic card certified that this was a genuine Palantir chore coat, No. 191 of 200.<\/p>\n

Over the past month, I\u2019ve worn the chore coat essentially everywhere. It has accompanied me on subway rides and walks around my neighborhood in Brooklyn. I\u2019ve worn it while perusing a gourmet gift shop stocked with elderberry kombucha, to a dive bar hosting a Friday-night drag show, and on a weekend trip to Woodstock, New York, surrounded by yoga studios and aging hippies. On a few occasions, strangers spotted the Palantir logo and did a double take. One dad scowled at me while he rolled a stroller down the sidewalk.<\/p>\n

But for the most part, people just saw a blue coat. The logo is small and generic enough to pass notice, and the coat\u2019s internet infamy, it turns out, extends only so far into the real world. I received far more passing compliments than shocks of recognition. \u201cWow, love the color!\u201d one colleague told me unprompted. I even wore the coat to a shift at my local food co-op (I know, I know), which felt akin to showing up to a PETA meeting with a bucket of KFC. In the store, I ran into an acquaintance who praised the buttons. When I told him who\u2019d made the coat, he didn\u2019t know what to say.<\/p>\n

The quality of the coat seemed genuinely high, at least to my untrained eye, so I showed it to Andrew Chen, a co-owner of 3sixteen, a menswear brand that makes its own chore coat. \u201cIt\u2019s not easy to make something like this in America,\u201d he told me as I modeled it for him outside a Manhattan coffee shop. (Even a 94-degree day was not going to stop me and my coat.) Chen described the fit as \u201ca little funny,\u201d but told me that the \u201cconstruction looks solid\u201d and that \u201cfabric-wise, it\u2019s a really nice blue.\u201d<\/p>\n

According to Eliano Younes, Palantir\u2019s head of strategic engagement, the exact shade of blue was personally picked out by Karp. \u201cThis is actually called \u2018Karp blue,\u2019\u201d he told me. Functionally, Younes, who is 37 years old, is Palantir\u2019s in-house fashion guy and meme lord. He spoke about the chore coat like a proud parent. I heard about the \u201cAmerican bull denim\u201d made of cotton that\u2019s grown in Texas and North Carolina, the many weeks spent on getting the pockets just right, and the orders that have rushed in from countries around the world. (This includes France, where chore coats were first made for laborers in the 19th century; their famous blue color is where blue collar<\/em> comes from. The irony was not lost on me as I wore the coat at my desk and typed away at my laptop.)<\/p>\n

Read more Trump\u2019s Other Paint Job<\/a><\/p>\n

When we spoke on Zoom last week, Younes was decked out in full Palantir-branded apparel: black shorts, black shirt, black bucket hat. Palantir has started to push all kinds of merch. Its offerings include a T-shirt that says DOMINATE<\/span> beneath a watercolor illustration of Karp in sunglasses ($75, plus tax and shipping); an off-white sweatshirt printed with SILICON VALLEY DROPOUTS<\/span> on the back (a reference to the company\u2019s decision to move its headquarters out of the Bay Area); and a nylon tote bag that can accommodate up to a 17-inch laptop. Last month, when Palantir held an event in Tokyo to launch the bucket hat, people waited up to two hours in line to buy one. The hat comes with a poster that is printed with a full analysis of Karp\u2019s body composition (age: 58 years old; weight: 77.2 kilograms; body fat: 8 percent).<\/p>\n

Younes is far from the first person in Silicon Valley who\u2019s thought of turning software into soft wear. Tech companies have long doled out corporate merch. In addition to the classics\u2014branded T-shirts, water bottles, Patagonia vests, Google\u2019s propeller hat\u2014tech companies sometimes hand out much weirder products to their clients and staff. Reddit has made moka pots branded with its logo. OpenAI\u2019s employee-only store has, at various points, stocked a rice cooker, a basketball, and, yes, a chore coat.<\/p>\n

Essentially, none of this swag is actually sold to the public. Palantir, meanwhile, is explicitly trying to become a lifestyle brand. As Younes has put it on X: \u201cPalantir is THE lifestyle brand. The most pro-west, meritocratic, winning obsessed, and based brand on the face of the earth.\u201d (On social media, he has called Palantir a \u201clifestyle brand\u201d no fewer than 14 times.) To some degree, it is working. \u201cOh shit, that\u2019s the Palantir chore coat!\u201d a young guy in a white T-shirt and a gold chain yelled at me as I walked down a street in Lower Manhattan. A Palantir fan who refused to give me his name, he had heard about the coat and wanted one for himself.<\/p>\n

Palantir\u2019s strategy is familiar: The company makes a new product in limited quantities, hypes it up before a pre-announced release, and then proceeds to quickly sell out of it. (On eBay, Palantir coats are going for $600.) The same trick of juicing artificial scarcity is everywhere. In November, when Starbucks dropped special-edition teddy-bear coffee cups, police officers had to break up fights between adults trying to scoop them up. Earlier this month, when Zohran Mamdani announced New York City\u2013branded World Cup jerseys, people started lining up at 1 a.m to buy one. The point is not only to make money (though it\u2019s also that) but to get attention.<\/p>\n

Palantir needs neither. The company is so notoriously opaque and does such sensitive government work that even its own employees can\u2019t always describe what it does. Palantir\u2019s software can feel incomprehensible and intangible, if not dystopian. But therein lies the appeal of a well-made coat. By selling merch, Palantir comes off as a smaller and more human operation. (Younes, who said he\u2019s one of two employees focused on the company\u2019s store, told me with apparent earnestness: \u201cI feel like I\u2019m running a small family-owned-and-operated business.\u201d) Perhaps it\u2019s no wonder that other tech companies have recently started doing the same, if in more strained ways than Palantir. Anduril has collaborated on a custom video-game console made from the metal it uses in its attack drones. Late last year, NVIDIA posted a job listing for a director of \u201cgear and merchandise\u201d with a salary of roughly $200,000; in March, the company dropped a green knit sweater printed with an avatar of NVIDIA\u2019s CEO, Jensen Huang.<\/p>\n

Palantir has little to lose in this game. If American-made chore coats and water-repellant bucket hats endear people to Palantir, the company wins. If the merch serves only to provoke Palantir\u2019s detractors, then, well, perhaps the company still wins. Online, Younes has not always taken kindly to people who have poked fun at his creations. Could the coats \u201cbe operated remotely? detonated?\u201d one X user posted. \u201cHere for the shitposting but I need to see better from you,\u201d Younes replied. \u201cThis is unoriginal and not funny.\u201d Younes told me that he is tuning out the \u201cnegative noise,\u201d yet he seems to recognize that soliciting reactions is partly the point. The chore coats were a success not just because they sold out but also because of the \u201cchatter,\u201d Younes said. Palantir fans were eager to buy one, \u201cand so they\u2019re sharing and talking about it,\u201d he said. \u201cAnd then you have people who are also criticizing it because they might not like the company. That creates sort of this viral reaction.\u201d If nothing else, the Palantir chore coat is an elaborate troll.<\/p>\n

In that sense, the jacket is perfect. No other product better encapsulates how exhausting and predictable it is to be online right now. The merch-industrial complex has come so far from KFC-branded clogs and Panera\u2019s baguette purse that even a company like Palantir is hawking swag for the likes and lolz. Next month, Palantir plans to release a tennis skirt and, to celebrate America\u2019s 250th birthday, boxing gloves. One day, Younes said, he wants to drop a Palantir espresso machine. Sure, why not? It\u2019s more than a bit sad. But so is the alternative, in which Palantir disappears entirely into the shadows. At least online, Palantir is just like everyone else.<\/p>\n

Read more Trump\u2019s Shameless Iran Reversals<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

My month with the Palantir chore coat<\/p>\n","protected":false},"author":1,"featured_media":845,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"\nThe Most Confusing Jacket in America - Commercial Relocation Pros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/commercialrelocationpros.com\/?p=846\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Confusing Jacket in America - Commercial Relocation Pros\" \/>\n<meta property=\"og:description\" content=\"My month with the Palantir chore coat\" \/>\n<meta property=\"og:url\" content=\"https:\/\/commercialrelocationpros.com\/?p=846\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Relocation Pros\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T11:09:51+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=846#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=846\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/#\\\/schema\\\/person\\\/3a3374a445f1b5d4852b1d7c15b9fe3a\"},\"headline\":\"The Most Confusing Jacket in America\",\"datePublished\":\"2026-06-25T11:09:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=846\"},\"wordCount\":1889,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=846#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/commercialrelocationpros.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/7b9b8889b11f472e8a1b4511fc60ae44.avif\",\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=846#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=846\",\"url\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=846\",\"name\":\"The Most Confusing Jacket in America - 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