{"id":829,"date":"2026-06-24T17:13:40","date_gmt":"2026-06-24T17:13:40","guid":{"rendered":"https:\/\/commercialrelocationpros.com\/?p=829"},"modified":"2026-06-24T17:13:40","modified_gmt":"2026-06-24T17:13:40","slug":"vanilla-ices-american-dream","status":"publish","type":"post","link":"https:\/\/commercialrelocationpros.com\/?p=829","title":{"rendered":"Vanilla Ice\u2019s American Dream"},"content":{"rendered":"
\n

Walk past the elevator in the<\/span> gold-gilded living room, past the mural of Spanish galleons seeking the Fountain of Youth, past the Mortal Kombat<\/em> console, step outside, and there\u2014just by the lazy river\u2014you\u2019ll find Vanilla Ice\u2019s 9\/11 memorial.<\/p>\n

Read more Photos: Building the World\u2019s Largest Fusion Reactor<\/a><\/p>\n

Last week, the 58-year-old rapper, born Robert Van Winkle, was giving me a tour of his mansion in Florida\u2019s Palm Beach County. Pattering brightly and ceaselessly, he puzzled over his smart toilet (\u201cI think it\u2019s made for a woman to have fun and enjoy yourself on it, because it\u2019s got buttons that I\u2019m just thinking, This is curious<\/em>\u201d) and revealed his favorite Ninja Turtle (Raphael). We stopped at a shiny pole standing on the back patio. Before I could make any assumptions about what it was for, he explained that it had come from a fire station whose workers responded during the destruction of the World Trade Center. A wall plaque commemorated the 343 firefighters lost that day. \u201cNever forget,\u201d he said, before bringing me to his red-cushioned movie theater.<\/p>\n

That Van Winkle is a patriot there can be no doubt. On Friday night, he\u2019ll perform at the Great American State Fair in Washington, D.C.\u2014an event that many other famous musicians dropped out of because of its association with Donald Trump. Given that Van Winkle\u2019s fame peaked with 1990\u2019s \u201cIce Ice Baby,\u201d his status as the musical centerpiece of our semiquincentennial may seem quite random. But really, the booking makes a lot of sense. At a time when national infighting has dispelled all hopes of unified partying, Van Winkle preaches an uncomplicated view of what makes the country great, beamed in from a seemingly more carefree time.<\/p>\n

Certainly, he\u2019s lived the American dream, in all of its neon splendor. Van Winkle grew up in Dallas and Miami as a \u201cdumpster diver,\u201d he told me, who resold sneakers he\u2019d rescued from the trash. As a teenager, he became enamored with the fad of breakdancing, which led him to rapping in small clubs, where he impressed hip-hop\u2019s vanguard, including Chuck D of Public Enemy. On \u201cIce Ice Baby,\u201d Van Winkle combined a tough flow with a twiddly bass line (borrowed from Queen and David Bowie) for a compulsively replayable tale of cruising in a Mustang 5.0. It became the first rap song to hit No. 1 on the Billboard<\/em> Hot 100, and today has more than half a billion Spotify streams. (He has released many updated versions of the song over the years, and another one will be on his forthcoming EP, Now & Forever.<\/em>)<\/p>\n

With his G.I. Joe jaw and spunky dance moves, he was quickly anointed America\u2019s new golden boy. He wore stars-and-stripes suits, dated Madonna (until, as he\u2019s told it, he was horrified to find himself in her racy photo book, Sex<\/em>), and performed in the 1991 hit kids\u2019 film Teenage Mutant Ninja Turtles II: The Secret of the Ooze<\/em>. But backlash accumulated nearly as soon as his fame did. Critics accused him of hijacking a Black art form, comedians mocked his catchphrases (Kevin Bacon ended every sentence on Saturday Night Live<\/em> with \u201cWord to your mother\u201d), and the grunge revolution rendered any public hint of hairspray\u2014and Van Winkle used a lot\u2014as way corny. His 1990 debut album, To the Extreme<\/em>, spent 16 weeks at the top of the album charts; its 1994 follow-up, the reggae-heavy Mind Blowin<\/em>\u2019, didn\u2019t touch the top 200.<\/p>\n

A drug-fueled downfall ensued, culminating in a nearly lethal dose of heroin and other substances after a day of jet skiing on July 4, 1994. He told journalists that he\u2019d felt like a \u201csellout\u201d who\u2019d been marketed as a pretty-faced simpleton, when really he was a survivor from the streets. \u201cI\u2019ve faced a lot of adversity,\u201d he told me. \u201cProbably more than any person to ever play a record or become a musician.\u201d Still, today, he seems utterly without grudges. I asked him how he felt about the fact that Cool as Ice<\/em>, the surprisingly lovely 1991 rom-com he starred in, flopped at the box office, leaving theaters after less than three weeks. \u201cThere\u2019s no flop at all, bro,\u201d he said. \u201cWhat are you talking about?\u201d The movie has a little bit of a cult following these days; he feels that it\u2019s proved itself a timeless classic.<\/p>\n

Van Winkle found a second act thanks to a pastime even more American than hip-hop: real estate. Back in 1992, he had his mansion on Miami\u2019s Star Island\u2014a rich enclave with only about 30 homes\u2014appointed just to his liking, with live fish swimming in each step of the grand staircase. Then Hurricane Andrew blew through and flooded the place. Instead of paying to have the work redone, he undertook repairs himself. \u201cI was like, Holy moly, this is fun<\/em>,\u201d he said.<\/p>\n

So began a decades-long career in construction and home flipping. After the 2008 financial crisis, he developed a hobby of going online to bid on distressed U.S. assets held by speculators in India. Many acquisitions he\u2019s never visited or fixed up: Letting houses \u201cmarinate\u201d\u2014depreciate\u2014for tax purposes is smart business, he said. His home-renovation reality show, The Vanilla Ice Project<\/em>, launched in 2010 and ran for nine seasons on the DIY Network. (He said that more seasons are on the way.) In it, he shows off the same detail-oriented brain and goofy charisma that made him briefly successful in rap. During one episode, he eyes a murky pool and says, \u201cThis is how we all got here on this planet, by the way. These are single-cell organisms right here\u2014perfect example.\u201d<\/p>\n

Today, he has more properties than he can recall, including, he said, seven in his Palm Beach County neighborhood. Next to the old-world-opulent manor he lives in stands a modernist home he referred to as \u201cPriscilla\u2019s House,\u201d in honor of both Elvis Presley\u2019s wife and the youngest of Van Winkle\u2019s three daughters. Midway through our interview, Van Winkle\u2019s second wife, Kirra Van Winkle, came by with Priscilla. (His first marriage, to Laura Giaritta, lasted from 1997 to 2019.) The 7-year-old girl beamed as he told me a story of her recently busting a move onstage with Billy Joel\u2019s kids.<\/p>\n

It was through real estate that Van Winkle fell into the orbit of the Trumps. He told me that his crew is regularly hired to work on rich people\u2019s homes in the Palm Beach area, and a few years back, the client was Donald Trump\u2019s oldest son (to do his \u201ccountertops, the cabinets, fireplace, and the dock,\u201d Van Winkle said). Don Jr. is a big Vanilla Ice fan, Van Winkle said, and the two hit it off. (Don Jr. did not reply to a request for comment.) Since then, Van Winkle has played multiple New Year\u2019s Eves at Mar-a-Lago. The president, he said, is \u201cthe GOAT of parties. This guy throws the greatest parties you would ever go to, like, literally.\u201d<\/p>\n

So when his talent agent received an invitation to play the 250th celebration in D.C., saying yes was a no-brainer. He began scheming about a souped-up version of the show he regularly puts on for the ongoing I Love the \u201990s Tour that he\u2019s been a part of: 15-foot Autobots from the Transformers<\/em> franchise, all four Ninja Turtles onstage (he usually tours with just one), plus lots of pyrotechnics. He wanted to go all out to celebrate America, which he called \u201cthe only place that you can really achieve your dreams.\u201d<\/p>\n

Read more Did Trump Surrender to Iran?<\/a><\/p>\n

But the context behind the gig wasn\u2019t so simple. In 2016, Congress created a bipartisan commission, called America250, to plan this year\u2019s big birthday. Last December, President Trump announced a public-private partnership, Freedom 250, that pulled funds away from the congressional effort while partnering with right-wing groups such as Moms for America. The Great American State Fair, a weekslong festival on the National Mall, is a Freedom 250 production\u2014and thus, in some eyes, Trump propaganda. (America250 is holding a less publicized, higher-wattage Fourth of July concert in Los Angeles featuring Chris Stapleton and the Smashing Pumpkins.)<\/p>\n

Almost as soon as they\u2019d been announced, most of the performers who\u2019d been booked for the fair\u2014including Bret Michaels of Poison, the rapper Young MC, and one Milli Vanilli member\u2014dropped out. The country singer Martina McBride said in a statement, \u201cI was presented with an opportunity to perform at a nonpartisan event but that turned out to be misleading.\u201d The funk group the Commodores posted, \u201cOur music has always been our voice and we choose not to publicly affiliate with any single political party.\u201d Left standing were three rappers: Van Winkle, Flo Rida, and Freedom Williams from C+C Music Factory, who, in a seven-minute video filmed from his toilet, equally excoriated Trump and anyone who wanted him to cancel the gig.<\/p>\n

The hullabaloo mystified Van Winkle. He gave interviews to media outlets, expressing his view that entertainers should just entertain. Speaking with TMZ, he said he\u2019d happily play for Vladimir Putin or in Iran. When I asked him whether he was serious about that comment, he doubled down and began talking about the unsavory associations he\u2019s had in his past. He repeated his highly publicized claim that he\u2019d once been friends with Pablo Escobar. He told me he\u2019d performed for the Taiwanese mafia. He believes he\u2019s even played for the Taliban, though he didn\u2019t realize who they were at the time (\u201cThey\u2019re dancing around, man. All the women have the \u2018ninja suits,\u2019 I call them, on\u201d). Across boundaries, across allegiances, everywhere, he\u2019s found fans of \u201cIce Ice Baby,\u201d and he\u2019s not one to turn down his fans.<\/p>\n

Trump has a stable of musicians who openly support his policies: Kid Rock, Nicki Minaj, Lee Greenwood (who\u2019s performing tonight at the rally to replace what Trump called the \u201chighly paid, Third Rate \u2018Artists\u2019\u201d who dropped out of the Great American State Fair). But Van Winkle isn\u2019t in that camp. He once took a time-management course in Hawaii during which attendees were asked to tally up the hours they spent voting or watching the news. For many, the total was years. Some attendees, he recalled, regretted that they hadn\u2019t spent that time drinking pi\u00f1a coladas. The course confirmed his belief that voting, or following politics at all, is a distraction from really living life\u2014and making money.<\/p>\n

Still, politics keeps finding him. Earlier this year, \u201cIce Ice Baby\u201d hit No. 2 on Billboard<\/em>\u2019s Rap Digital Song Sales chart while ICE raids swept the country. Some social-media users had repurposed the song to protest ICE; others were using it to cheer deportations. One TikTok video set the song to an animation of U.S. Representative Ilhan Omar running away from immigration agents. Van Winkle took the viral burst as simply another sign of his song\u2019s amazing durability. \u201cYou can use it for hate,\u201d he said. \u201cYou can use it for whatever you want to use it for.\u201d<\/p>\n

Given his work in an industry, construction, that\u2019s faced labor shortages because of ICE\u2019s activities, I thought he might have some sort of viewpoint on the immigration debate. He told me that he\u2019s \u201cbecome a master of changing topics\u201d when such tricky subjects come up: \u201cWhen it\u2019s politics or religion, I go, Man, dude, did you hear about the new motocross bike coming out tomorrow?<\/em>\u201d I\u2019d already noticed this superpower of his whenever I tried to ask for detail about, say, his supposed time with the Taliban. \u201cMy opinion means nothing,\u201d he said. \u201cI\u2019m an entertainer. Why would you ever base anything off of my opinion?\u201d<\/p>\n

Apolitical celebrities used to be the norm\u2014especially back in what Van Winkle called \u201cthe last of the great decades, the \u201990s.\u201d He said again and again that the end of the 20th century was a golden time before computers \u201cruined the world\u201d and made everyone start to take life too seriously. As manipulative online media started turning people against one another, he thinks, pop culture became fractured to the point of destruction, leaving us with only dreary subjects such as politics to argue over.<\/p>\n

I couldn\u2019t follow all of his logic. After all, the \u201990s had plenty of divisive, overheated controversies, whether related to Bill Clinton\u2019s impeachment or to, well, the question of whether Vanilla Ice was ruining hip-hop by turning a revolutionary sound into meaningless fluff. Although he\u2019s not explicitly MAGA, he does share that movement\u2019s tendency to pine for times before everything went wrong, wherever one might locate the turning point. In his mind, national greatness lay in a highly specific, obviously personal version of the past: \u201cI am complete American through and through all my bones, to every TV show, to Blockbuster videos, to ripping our back seats out and putting in subwoofers, to having Z. Cavaricci pants, to even having a bolo\u2014you remember what a bolo was?\u201d<\/p>\n

Yet as I listened to him bliss out about the \u201990s, I began to see his point. Politics really has supplanted pop culture as the national obsession, to a depressing degree. The internet is partly responsible, but so are efforts by Trump to exploit occasions like the national birthday. In any circumstances, the 250th Independence Day should be an excuse for a historic bash bringing together the country\u2019s top talents. Maybe stop, collaborate, and listen<\/em>\u2014the immortal line from \u201cIce Ice Baby\u201d\u2014really is the message America needs right now. Or maybe the real wake-up call is the fact that Vanilla Ice is the best guy that could be booked.<\/p>\n

Then again, the real tragedy of America\u2019s post-\u201990s existence, Van Winkle told me, is that there will never be a great unifying voice again\u2014someone like Elvis, or Vanilla Ice. \u201cYou need some icons out there for people to kind of wake up and have a purpose, a meaning, some drive, some ambition,\u201d he said. Sitting on a rococo couch next to a gold-painted cheetah statue made by Versace, he rued the fallen state of the world once again. \u201cEverything is artificial,\u201d he said, adding, \u201cI don\u2019t live an artificial life.\u201d<\/p>\n

Read more War and Consequences<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

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