{"id":531,"date":"2026-06-12T13:11:56","date_gmt":"2026-06-12T13:11:56","guid":{"rendered":"https:\/\/commercialrelocationpros.com\/?p=531"},"modified":"2026-06-12T13:11:56","modified_gmt":"2026-06-12T13:11:56","slug":"the-women-who-dont-own-clothes","status":"publish","type":"post","link":"https:\/\/commercialrelocationpros.com\/?p=531","title":{"rendered":"The Women Who Don\u2019t Own Clothes"},"content":{"rendered":"<section>\n<p>Y<span>ou can spot the packages<\/span> at most any UPS Store in any city. Sometimes they\u2019re left in their own designated corner, dark gray amid a sea of brown cardboard. They have sprouted up in mail rooms, sorority houses, and even my own four-girl apartment. On their side reads a word that meant nothing 10 years ago\u2014<i>Nuuly<\/i>.<\/p>\n<p>Read more <a href=\"https:\/\/commercialrelocationpros.com\/?p=529\">Cheap Thrills<\/a><\/p>\n<p>\u201cWhen I\u2019m returning my Nuuly bag, at least one other girl in the UPS line also has a Nuuly bag, and then I look into the back room and there\u2019s a whole pile of them,\u201d Sarah Lewis, a 25-year-old working in advertising in New York City, told me. She said that on the one hand, it felt like being a member of a secret sisterhood, and on the other, it was a bit odd that \u201csome girl in my building has probably worn the skirt I rented last week.\u201d<\/p>\n<p>Nuuly, which was founded in 2019, is just one of the many clothing-rental services encouraging young women to opt out of actually buying clothes and instead subscribe to a revolving closet. BNTO, Rent the Runway, and Fashion Pass all offer similar plans for similar prices, but Nuuly, with 477,000 active monthly subscribers, is by far the largest. For $98 a month, customers get to rent any six clothing items on the Nuuly app. The items arrive in a matter of days. There is no fee if you stain or damage something, and no fee for sending your clothes back late. If a customer can\u2019t bring themselves to let go of a certain item, they can purchase it at a discounted rate.<\/p>\n<p>Nuuly is owned by URBN, the fashion behemoth that includes Anthropologie, Free People, and Urban Outfitters. It was born into the sharing economy. Uber and Airbnb had taken off, and people had proved themselves willing to ride in strangers\u2019 cars and stay in their homes. But would women really be comfortable wearing other people\u2019s clothing? Apparently, yes, especially as Instagram\u2019s popularity was peaking and no one wanted to be caught online wearing the same outfit twice. Nuuly observed \u201cthis need for constant newness,\u201d Kim Gallagher, the company\u2019s executive director of marketing and customer success, told me. Suddenly, it was a new world for the young shopaholic.<\/p>\n<p>That was seven years ago. I\u2019ve been subscribing almost since the beginning, and I recently did the math: I\u2019ve spent about $8,000 on Nuuly. Maybe $10,000 on clothing rentals overall if I count other services such as Rent the Runway. And what do I have to show for it, besides a decent Instagram grid? Maybe I\u2019ve fooled a few folks into thinking I can afford the clothing I wear, but when I came home from returning my latest box and stood in front of my micro closet, I saw only the bare basics and the skeletons of a few trends I regret ever partaking in. <i>This<\/i> was my wardrobe?<\/p>\n<p>People in their 20s and 30s are switching jobs often; they\u2019re less religious than past generations; they can\u2019t afford to own their homes; they\u2019re even opting out of romantic relationships. In all sorts of ways and for all sorts of reasons, members of the Gen Z and Millennial generations seem to be shrinking from long-term commitments. The impulse is affecting the most significant areas of our lives\u2014jobs and marriages and children\u2014but it\u2019s also transforming some of the most pedestrian. You used to be able to know a lot about a person from the records, cassette tapes, or CDs they collected. Now people can just sign up for Spotify and listen to everything without owning anything. They can rent all of their movies on Amazon Prime. And just look in our closets.<\/p>\n<p>\u201cI sent my Nuuly out this week,\u201d Laura Taylor, a 29-year-old who works in education programming in Atlanta and has rented from Nuuly since 2019, told me. \u201cI literally was standing in my closet thinking, <i>I have nothing<\/i>.\u201d<\/p>\n<p>Clothing is an identity marker. What we wear shows people who we are. Renting clothes can help people who can\u2019t afford to buy new outfits every month home in on the style they want to have. But the eternal renter faces a paradox: If she replaces her permanent wardrobe with a revolving series of blouses and trousers, is the sampling in her closet on a given month even her wardrobe anymore? Consider it the shopaholic\u2019s ship of Theseus. To really be ourselves, maybe we have to give up on always being someone new.<\/p>\n<p>G<span>allagher told me<\/span> that Nuuly grew out of a moment when customers\u2019 desires for newness collided with their rising concerns about shopping\u2019s environmental impact. The latter is central to Nuuly\u2019s marketing campaigns: \u201cSustainable fashion from head to tote.\u201d But it seems to be false\u2014in two ways.<\/p>\n<p>A 2021 study published in <i>Environmental Research Letters<\/i> compared five scenarios for a pair of jeans: someone buying and eventually tossing the jeans; wearing them for a really long time (called \u201cextended use\u201d); reselling them, perhaps to a thrift store; recycling the jeans into new items; and renting them out to multiple people through a service such as Nuuly. The study found that the rental-service option actually produced the most emissions and thus had the highest climate-change potential, for one obvious reason. Typical clothing delivery is one-way, and rental companies double the trip. Getting nearly 500,000 packages to subscribers every month makes a nasty carbon footprint. A separate study found that people who rented clothing didn\u2019t necessarily reduce their clothing consumption overall.<\/p>\n<p>The fact that customers don\u2019t have to pay for damaging the clothes probably leads to yet more waste. \u201cWith Nuuly, there\u2019s no real appreciation for the garment, so there\u2019s no wherewithal to take care of it and intend for it to live a long life,\u201d Sheridan Mark, a production specialist in the fashion industry, told me. People are much more careful with items that they own and hope to keep for years. Nuuly is \u201cless curatorial and more disposable,\u201d Mark said.<\/p>\n<p>When I asked Gallagher about the lifespan of the average Nuuly item, she told me it was difficult to nail down, but that Nuuly goes to great lengths to salvage damaged clothes. \u201cOur goal from when we\u2019ve launched has been more life in your clothes. So we are always trying to extend the life of the clothes that are in our ecosystem,\u201d she said \u201cIt\u2019s obviously better from an environmental-impact standpoint, but it\u2019s also better from a business standpoint. The longer we can keep things in circulation, the better.\u201d She said the company had performed 2.7 million repairs and stain removals so far this fiscal year.<\/p>\n<p>Read more <a href=\"https:\/\/commercialrelocationpros.com\/?p=527\">Engineering the Perfect Psychedelic<\/a><\/p>\n<p>Customers themselves don\u2019t seem to care about any of this. When I polled 30 women who rent their clothes, only two said that sustainability was their main reason. Twenty told me that it\u2019s a nice bonus but not a driving factor. And eight said they were completely indifferent.<\/p>\n<p>What do they care about?<\/p>\n<p>Those on a tight budget can borrow six items for the same amount they might have spent on one nice shirt. \u201cI couldn\u2019t afford my personal style without Nuuly,\u201d Megan Murphy, a 29-year-old woman working in politics in Washington, D.C., told me. Murphy tried Rent the Runway and Fashion Pass, but she\u2019s been a Nuuly loyalist for five years. Like most of the women I spoke with, she told me that she started renting soon after college, when she landed her first big-girl job and needed to dress accordingly, but didn\u2019t have the income to do so.<\/p>\n<p>Murphy is now nine months pregnant, and she said that Nuuly has freed her not to worry about her changing body. \u201cI haven\u2019t had to try to squeeze into clothes or feel like I\u2019ve had nothing to wear,\u201d she said. \u201cI was able to go to a black-tie wedding without even thinking about it.\u201d<\/p>\n<p>Everyone mentions wedding season. The majority of Nuuly\u2019s customers are 25 to 35. \u201cThere\u2019s nothing like the time where you\u2019re going to weddings many weekends; you\u2019re going to bachelorette parties; you\u2019re dating; you\u2019re going to bridal showers,\u201d Gallagher said. The only downside is that everyone seems to be wearing one of the same 15 dresses to every wedding.<\/p>\n<p>\u201cThere\u2019s one specific wedding dress that\u2019s green and blue, long sleeves, that I\u2019ve seen on like 50,000 people,\u201d Taylor told me. But she doesn\u2019t mind whether whatever she\u2019s wearing gets recognized. \u201cI love to say, <i>Oh, thanks\u2014it\u2019s Nuuly<\/i>. And then everyone\u2019s like, <i>Oh my God\u2014I love Nuuly!<\/i> And then you start the conversation from that.\u201d She doesn\u2019t feel as if there\u2019s a stigma around renting instead of owning. \u201cI feel like everyone is using some type of service now,\u201d she said. \u201cIt\u2019s like the sisterhood of the traveling dress. I think it\u2019s so sweet.\u201d<\/p>\n<p>No one told me that they regretted how much they\u2019d spent renting clothes. \u201cMy body changes so much. I think in some capacity Nuuly has saved me,\u201d Taylor said. She mentioned a $150 pair of jeans she bought a couple of years ago that no longer fits. \u201cThat makes me more sick than what I spend on Nuuly.\u201d She likes that she gets to wear something that feels good for a month, and that someone else will go on to enjoy it. She never has to live with buyer\u2019s remorse.<\/p>\n<p>Despite all of this convenience, we are missing out on something. If you type <i>Carolyn Bessette-Kennedy<\/i> into the Nuuly search engine, 61 chic styles pop up. A few months ago, when the show <i>Love Story<\/i>, about the romance between Bessette-Kennedy and John F. Kennedy Jr., was released, seemingly every girl in America was attempting to recreate her clean \u201cquiet luxury\u201d look\u2014a mix of sleek black turtlenecks and tailored beige jackets. Nuuly posted a <span>Plan a \u201990s day in NYC<\/span> mood board on Instagram, with links to rentable looks. But Bessette-Kennedy, the original queen of the capsule wardrobe, famously repeated outfits. <i>Carolyn Bessette-Kennedy would never have used Nuuly<\/i>,I thought<i>.<\/i><\/p>\n<p>Most people want to have pieces that feel important to them, that make them feel good not because they\u2019re on trend, but because they\u2019re meaningful. They want to have a personal style. Heather Hurst, a popular New York\u2013based stylist and writer, sees clothing-rental services as a useful step toward that goal. \u201cI think approaching it from that mentality of <i>I\u2019m going to use this to study what I would like to invest in<\/i> is a little bit more productive than just renting for all of eternity,\u201d she told me. \u201cIf we think of style kind of as a muscle, you\u2019re not really strengthening it\u201d if you\u2019re always rotating out the pieces in your closet, and not building on what you already own, she said. The key is knowing when to quit the subscription and invest in clothes that you want to keep for a long time.<\/p>\n<p>Hurst doesn\u2019t blame young women for getting locked in the subscription cycle at a time when little in the world feels stable or secure. They can\u2019t afford a house; their future spouse is nowhere to be seen. But we\u2019re just talking about a trench coat here. It\u2019s a classic piece, suitable for many seasons, whether you have a face full of natural collagen or a head of graying hair. Maybe it\u2019s time to save up and commit to one.<\/p>\n<p>When I picture the people I love, I usually envision each one in a signature outfit. I think of my namesakes, who both died years ago, in their trademark looks: Annie in her black-and-gold beaded caftan from Sierra Leone, always entirely too beautiful for anywhere we were going, and Joy in her embroidered emerald tunic and matching pants, never without a flashy clip-on earring. I\u2019m not even 30 yet, and I need another outfit for another wedding, and I like those low-rise micro shorts that I know can\u2019t possibly age well. But I don\u2019t want my future grandchildren to remember me in a series of rented Anthropologie tops\u2014always on trend, but never actually mine.<\/p>\n<p>Read more <a href=\"https:\/\/commercialrelocationpros.com\/?p=525\">The National Debt Is Raising Borrowing Costs for Everyone<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The rental service Nuuly is taking over America\u2019s closets.<\/p>\n","protected":false},"author":1,"featured_media":530,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Women Who Don\u2019t Own Clothes - Commercial Relocation Pros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/commercialrelocationpros.com\/?p=531\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Women Who Don\u2019t Own Clothes - 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