{"id":1642,"date":"2026-07-28T15:11:02","date_gmt":"2026-07-28T15:11:02","guid":{"rendered":"https:\/\/commercialrelocationpros.com\/?p=1642"},"modified":"2026-07-28T15:11:02","modified_gmt":"2026-07-28T15:11:02","slug":"a-battle-over-female-ambition","status":"publish","type":"post","link":"https:\/\/commercialrelocationpros.com\/?p=1642","title":{"rendered":"A Battle Over Female Ambition"},"content":{"rendered":"
\n

Whose side are you on<\/span>? You have to choose\u2014Alex or Alix\u2014even though you don\u2019t know what the fight is about. Even if you don\u2019t even know who these women are.<\/p>\n

Read more The Return of the Monarch<\/a><\/p>\n

If the words \u201cWhat is up, daddy gang?\u201d mean nothing to you, a brief primer: Alex Cooper is the host of the podcast Call Her Daddy<\/i>; Alix Earle is a TikToker and the founder of a skin-care line. They may be the two most talked-about women on the internet right now, and they\u2019re in an argument, and no one knows why. That has offered people the fun opportunity to compare two women and pick a favorite without having to consider any relevant facts. But watching this admittedly absurd conflict play out provides something even more interesting than that: a view into exactly how people react to female ambition. Only a few years ago, in the girlboss era, women were encouraged to openly seek power. Now a major segment of the internet seems to think that female hustle is embarrassing, if not offensive.<\/p>\n

Cooper is six years older than Earle, but the two women with long, blond hair look so similar that many people get them confused. In 2023, Cooper started a podcast network, Unwell, and one of her first talent grabs was Earle, her then-friend and prot\u00e9g\u00e9, who was going to start her own podcast, called Hot Mess<\/i>. Eighteen months later, Earle was out, and people started speculating about what had gone wrong. In April, Cooper posted a video to her TikTok: \u201cAlix Earle, hey girl, the passive aggressive reposts and the likes and the commenting on things\u2014I gotta call you out here. You\u2019re gonna need to get specific and just say what you\u2019ve got to say about me. There\u2019s no NDA. No one is stopping you. Stop hiding behind other people and just say it yourself. What\u2019s the beef?\u201d<\/p>\n

Earle promptly commented, \u201cOkay on it!!\u201d<\/p>\n

Months later, we still have no clue what happened\u2014Saturday Night Live<\/i> even spoofed the exchange in a \u201cWeekend Update\u201d sketch in which the women talk utter nonsense at each other. But one thing is clear: The internet is Team Earle, and it\u2019s all because of the women\u2019s differing approaches to fame and success.<\/p>\n

Cooper has been an unapologetic girlboss from the beginning. She got her start at Barstool Sports in 2018 and climbed the podcast ranks to sign a $60 million deal with Spotify and then a $125 million deal with SiriusXM, making her the highest-earning female podcaster by far. She has been described as \u201cthis generation\u2019s Oprah Winfrey,\u201d in part because she is blunt and open about her drive: \u201cI can walk into any single room in business, and I can get the deal done,\u201d she told Forbes<\/i>. Cooper also speaks regularly about reproductive rights and abortion access, and in 2024, she had Kamala Harris on her podcast.<\/p>\n

Earle, meanwhile, treats her success as a happy accident. She describes herself as a \u201chot mess\u201d and acts like the girl\u2019s girl next door. \u201cI don\u2019t get very political online and that\u2019s my choice,\u201d she told Time<\/i> for its recent issue devoted to the world\u2019s top-100 \u201ccreators\u201d; Earle was on the cover. \u201cA lot of my reasoning for that is when I\u2019ve been younger I think I\u2019ve gone online and spoken before I actually knew what I was speaking about, and I think it\u2019s really important for me to be educated on what I\u2019m speaking on.\u201d She makes $450,000 for each sponsored Instagram story she posts, and her skin-care company sold $1 million worth of products within its first five minutes.<\/p>\n

\u201cAll the girlies love Alix Earle,\u201d Dave Portnoy, Cooper\u2019s old boss and the founder of Barstool Sports, said in a TikTok video summarizing the dispute. \u201cShe\u2019s a girly girl. They love her. Alex Cooper\u2019s this ruthless businesswoman.\u201d<\/p>\n

That does seem to be an accurate synopsis of how many people see Cooper. \u201cI think she is a mean girl and she embraces being a mean girl,\u201d the internet personality Brianna \u201cChickenfry\u201d LaPaglia said on her podcast.<\/p>\n

\u201cAlex-with-an-e<\/i> Cooper took Alix-with-an-i<\/i> Earle under her wing,\u201d one TikTok creator said. \u201cAlix-with-an-i<\/i> Earle\u2019s doing better in all aspects now. And Alex-with-an-e<\/i>\u00a0 Cooper feels threatened and don\u2019t like that.\u201d Another said that Cooper has \u201chad her time when we were way younger. The new generation is taking over and Alix Earle\u2019s at the head of it.\u201d Young people, she said, aren\u2019t interested in yet another interview of \u201ca middle-aged woman who went through a traumatic experience.\u201d They want to \u201chear about what Alix Earle was partying on at Coachella.\u201d<\/p>\n

Team Cooper exists, but its numbers are more limited: \u201cI\u2019m Team Alex Cooper. She is a self-made businesswoman,\u201d oneTikTok user said. \u201cAnd Alix Earle gives me MAGA vibes.\u201d<\/p>\n

Read more The Masculinity Scam<\/a><\/p>\n

For a moment, a decade ago, women could be praised for being cutthroat in pursuit of success. In 2013, Sheryl Sandberg published Lean In<\/i>. Sophia Amoruso, the then-CEO of the fast-fashion brand Nasty Gal, published the business memoir #Girlboss <\/i>in 2014. The girlboss\u2019s days were already numbered by the time Taylor Swift released the feminist anthem \u201cThe Man\u201d: \u201cIf I was a man, then I\u2019d be the man.\u201d (Admittedly, I have played this song before every job interview I have ever had.) It was an era of She believed she could, so she did<\/span> tote bags, Boss Babe<\/span> mugs, and \u201csheroes\u201d in pink power suits, and in hindsight, it was deeply embarrassing.<\/p>\n

The girlboss era took a few blows\u2014the big one being Hillary Clinton\u2019s defeat in 2016\u2014and was ultimately brought down by reality. The promise that women could work harder and harder and eventually have it all proved to be a lie. The fact that Sandberg was a successful woman didn\u2019t make anyone feel better about the destruction her company had wrought on American democracy and society. When the coronavirus pandemic left many women out of work, they felt even more cynical about the redemptive possibilities of corporate power. Even Swift changed her tune: In her 2022 confessional song \u201cSweet Nothing,\u201d she complains about the exhausting \u201cvoices that implore, \u2018You should be doing more,\u2019\u201d and admits, \u201cI\u2019m just too soft for all of it.\u201d<\/p>\n

But what\u2019s come to replace the girlboss is far from encouraging. There\u2019s a sense among Gen Z that women can<\/i> be rich and successful, but they can\u2019t be seen trying that hard. They must pretend that their achievements are a pleasant by-product of following their dreams and doing what they love. They should be an Earle, and not a Cooper.<\/p>\n

Caro Claire Burke is a co-host<\/span> of the podcast Diabolical Lies<\/i> and the author of the best-selling novel Yesteryear<\/i>, about a tradwife influencer who wakes up one day in the 1850s. She\u2019s been following the feud carefully. Earle, Burke told me, is \u201creally, really savvy.\u201d Not long ago, influencers were expected to take a stand on politics, but \u201cthat period is over, and I think Alex Earle understands that.\u201d Gen Zers \u201cdon\u2019t fall onto political lines the way that I think we\u2019re used to.\u201d<\/p>\n

The Earles of the world likely watched cultural influencers before them take hard-line political stances to gain audience support, only to be forced to walk back their statements when the climate had shifted. \u201cAs soon as you start to stand for things, you will be held to a totally different standard than if you just kind of are a canvas on which people can project a kind of bland positivity,\u201d Burke said. Earle is playing the girl everyone feels is on their side, in a time of fatigue with hollow gestures of political support.<\/p>\n

But people\u2019s sympathy for the aw-shucks act does tend to wear out. \u201cWe expect them to be kind of doe-eyed, like, Oh, I just fell into this TikTok success; I just fell into this Grammy nomination<\/i>, and then once they do that a few times, people get sick of it,\u201d Burke said. \u201cThe cycle is so consistent that after you play that game for a while, then you can step out and very carefully say, No, I’m in a little bit more control than I\u2019ve led on.<\/i>\u201d Burke pointed out that Cooper is about eight years ahead of Earle, career-wise, so maybe Earle will age out of the relatable, grateful, vapid-girlie role soon enough. In the Time<\/i> interview, Earle admitted, perhaps for the first time, that she is in fact working hard. She said that she was operating in \u201cgrind mode\u201d and that she\u2019d been \u201cinvolved in every single detail\u201d of her skin-care brand.<\/p>\n

Obviously, there\u2019s a difference between being an influencer and a CEO\u2014even for Alix Earle. It sounds really nice to go to bed one day as a normal 20-something and wake up the next a globally renowned internet tycoon who still gets to live a feminine \u201csoft life\u201d because she\u2019s paid to apply lipstick. In 2023, 57 percent of Gen Zers said they would like to be influencers. Older generations had different role models: the rom-com journalist of the early 2000s, the bossy business executive of the 2010s. Movies such as How to Lose a Guy in 10 Days<\/i> idealized the life of a 20-something columnist in a way that made 7-year-old me say, \u201cI want that job.\u201d Influencers like Earle romanticize the life of a 20-something woman influencer in a way that makes a 28-year-old me say, \u201cWait, never mind, I want that life<\/i>.\u201d Although posting your day-to-day life in a way that\u2019s visually appealing is definitely a form of work, the influencer\u2019s goal is to sell a fantasy packaged as a possibility. It\u2019s specifically not to glamorize the grind.<\/p>\n

All of this will soon, of course, be forgotten. \u201cOur attention span and our memory for how we feel about women is that of a goldfish,\u201d Burke said. One day we hate them; six months later, they might be our \u201cfavorite celebrity,\u201d she said. Earle told Time<\/i> that she will address the drama and finally say what she\u2019s got to say<\/i> about Cooper in the fall, when her Netflix reality show, Earle Meets World<\/i>, goes on the air.<\/p>\n

But by then, everything will be different for Cooper too. She\u2019s pregnant, and the baby is due later this year. Cooper, Burke said, can \u201cflip this around.\u201d She might still be a ruthless businesswoman, but she\u2019ll also be a doting young mother. As many an influencer has learned, that identity bestows the transcendental rewards of unconditional love\u2014and plenty of new branding opportunities. Maybe people will love the new iteration of Cooper. Six months later, maybe they\u2019ll hate her again, for the old reasons, or for yet-to-be-invented ones. That\u2019s life as a woman on the internet.<\/p>\n

Read more Automation Led to Economic Misery. AI Doesn\u2019t Have To.<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

What the case of Alix vs. Alex reveals about the type of woman we tolerate online<\/p>\n","protected":false},"author":1,"featured_media":1641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ideas"],"yoast_head":"\nA Battle Over Female Ambition - Commercial Relocation Pros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/commercialrelocationpros.com\/?p=1642\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Battle Over Female Ambition - Commercial Relocation Pros\" \/>\n<meta property=\"og:description\" content=\"What the case of Alix vs. Alex reveals about the type of woman we tolerate online\" \/>\n<meta property=\"og:url\" content=\"https:\/\/commercialrelocationpros.com\/?p=1642\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Relocation Pros\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-28T15:11:02+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1642#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1642\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/#\\\/schema\\\/person\\\/3a3374a445f1b5d4852b1d7c15b9fe3a\"},\"headline\":\"A Battle Over Female Ambition\",\"datePublished\":\"2026-07-28T15:11:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1642\"},\"wordCount\":1842,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1642#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/commercialrelocationpros.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/07b9664210e504b8927fbef04bb9122f.avif\",\"articleSection\":[\"Ideas\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1642#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1642\",\"url\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1642\",\"name\":\"A Battle Over Female Ambition - 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