{"id":1416,"date":"2026-07-18T04:41:16","date_gmt":"2026-07-18T04:41:16","guid":{"rendered":"https:\/\/commercialrelocationpros.com\/?p=1416"},"modified":"2026-07-18T04:41:16","modified_gmt":"2026-07-18T04:41:16","slug":"when-did-sports-get-so-loud","status":"publish","type":"post","link":"https:\/\/commercialrelocationpros.com\/?p=1416","title":{"rendered":"When Did Sports Get So Loud?"},"content":{"rendered":"
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On May 26, the New York Mets were doing terrible (generally) and really terrible (acutely). They were at the bottom of their division and down six runs to zero against the Cincinnati Reds, a team whose payroll and\u2014if I may\u2014swag levels were dwarfed by the Mets\u2019. The pitcher for the Mets had recently been booed off the mound by his own fans. Things were, by any objective measure, not going super well at Citi Field. <\/i>But that night, like every other night this season, the stadium looked, sounded, and felt like a European nightclub on New Year\u2019s Eve: flashing lights; booming music; an in-game announcer taking to a 17,400-square-foot screen and imploring fans to make some noise<\/i>, with fans happily obliging. If you were a time traveler or even just someone who hadn\u2019t been to a game in a few years, you would have been very, very confused.<\/p>\n

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I am 38, which means I\u2019m old enough to remember when live baseball was largely devoid of artificial sound. This was when you could hear an entire stadium go silent for a particularly high-stakes at-bat, when big crews of in-game producers did not take any spare moment as a chance to play a pop song or advertise some inscrutable financial-services company, when stadium screens displayed the score and not a series of vaguely baseball-related TikToks. These days, baseball is wall-to-wall stimulation, from before the game starts until well after it ends. A few years ago, about 50 percent of the empty air at the Rogers Centre, where the Toronto Blue Jays play, was occupied by music cues and other sound; now that figure is closer to 95 percent. The Yankees play a sound effect from Star Wars<\/i> every time the strike count reaches two, and they have since 2021\u2014four years before they allowed their players to have facial hair. Thirty years ago, the walk-up song was a new phenomenon, and it was played only at the beginning of every at-bat; now many stadiums pipe in music between every pitch.<\/p>\n

In this way, baseball is explicitly following other sports, which were earlier to invest in state-of-the-art multifactor sound systems, huge screens, and sophisticated lighting schemas. (\u201cIt\u2019s about time baseball caught up with the NBA,\u201d Aaron Boone, the manager of the Yankees, recently told a reporter who asked about being \u201csuddenly deluged\u201d by noise at games.) The previous time the New York Knicks won an NBA Final, in 1973, in-game sound was basically unheard-of in basketball\u2014too distracting for players and fans. Now multimillion-dollar speakers blast music virtually every minute, and spectators wear ear protection as though they\u2019re at a concert, which they effectively are. Meanwhile, SoFi Stadium, where the Los Angeles Rams and Chargers play, is watched over by the Infinity Screen, a rubber band\u2013shaped video monitor that weighs well over 1,000 tons and is in fact bigger than the football field it hangs over. Many stadiums now give away sensory kits (headphones, fidget spinners) just so neurodivergent fans can survive the game. Attending a sports game is twice as expensive as it was a quarter-century ago, but at least there\u2019s no arguing that you\u2019re not getting something for the money.<\/p>\n

Sports have always been entertainment, fundamentally. But over the past few decades, new technology has enabled more constant stimulation, and the new economics of sports management have encouraged it. Many organizations are focusing not on season-ticket-holding die-hards but on more casual fans who want a big night out, are willing to pay for it, and may need to be guided through a game with aural or visual cues about how to feel at any given moment. Teams have amassed big data on their fans and developed sophisticated market-segmentation strategies: Moms who spend on food, say, might lead stadiums to add more vendors to attract them. Stadiums and arenas are looking more like theme parks. Mascots, once an afterthought, are celebrities\u2014Gritty, the beguiling ogre that represents Philadelphia\u2019s hockey team, the Flyers, has significantly more Instagram followers than any of the team\u2019s players.<\/p>\n

Even the food is weirder, more outrageous, more photogenic. A vendor at Citi Field sells a novelty egg roll filled with local delicacies from every visiting team: hotdish for the Minnesota Twins; Cuban sandwich for the Miami Marlins; clam chowder, unfortunately, for the Boston Red Sox. The Indiana Pacers and its affiliated WNBA team, the Fever, have also experimented with \u201cunique culinary items,\u201d Joey Graziano, the teams\u2019 chief commercial officer, told me, \u201cso that you can have that Instagrammable photo with that incredible piece of cake shake that you want all of your fans to be able to see that you acquired only at a Fever game.\u201d Right!<\/p>\n

Any given team is competing for attention with other teams, sure\u2014but really, it\u2019s competing with concerts, and restaurants, and social media, and Netflix. Everything is opportunity cost, and we have so many more opportunities. Graziano told me that the coronavirus pandemic taught stadiums that people want to do less\u2014\u201cbut what they want to do, they want to do with more intensity,\u201d he said. \u201cYou could really argue that it\u2019s a completely irrational decision to ever get off your couch.\u201d<\/p>\n

Intensity: Last year, when Russell Kovshoff started working for the Whitecaps, Vancouver\u2019s major-league soccer team, production was \u201cvery minimal,\u201d he told me. By the time he\u2019d remade the team\u2019s programming, a year later, he had introduced flags, pyrotechnics, drag queens, a 50-person dance crew, a 100-person choir. His goal, he said, was to take soccer, a centuries-old sport with strict rules about in-game noise, and find ways to \u201cfill it with entertainment.\u201d<\/p>\n

In 1971, the great baseball writer Roger Angell observed that \u201cmore and more, each sport resembles all sports; the flavor, the special joys of place and season, the unique displays of courage and strength and style that once isolated each game and fixed it in our affections have disappeared somewhere in the noise and crush.\u201d He was lamenting sports\u2019 televised age, which was still relatively new and which he believed had helped usher in an era of \u201cexcessive excessiveness,\u201d one that threatened to \u201clay waste our powers of identification and enthusiasm and, in time, attention.\u201d<\/p>\n

Angell believed that baseball would survive all of this, mostly because baseball was a little boring\u2014inherently slow; immune to spectacle; \u201crustic, unviolent, and introspective\u201d; the only of the major team sports whose events were unhurried by any external clock.<\/p>\n

Baseball people like baseball because it is baseball. We like that it is specific, and we like that it rewards noticing. In San Francisco, you can hear the seagulls, and in good seats at any stadium, you can hear the thump of a fastball as it hits leather, if you listen closely enough and no one is playing a DJ Khaled song.<\/p>\n

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A few years ago, Louisville\u2019s minor-league baseball team, the Bats, instituted a new themed night: \u201cNo ad reads, videos or on-field promotions, just baseball in its purest form.\u201d<\/p>\n

Vincent Zielen, the Bats\u2019 director of marketing, has been working in baseball for a decade, and he told me that Nothing Night was a response to something he\u2019d been noticing more and more over the past few years. \u201cThere\u2019s definitely a push for more entertainment, constant engagement,\u201d he said. Nothing Night is both a reaction to the trend and an example of it\u2014just another themed night, one where the theme is \u201cbaseball.\u201d Zielen\u2019s job is to do whatever it takes to bring in new fans, especially young ones. The sport \u201cneeded to get more energetic, more youthful,\u201d Zielen said. \u201cAnd with today\u2019s generation, the way to do that is with constant engagement. The Savannah Bananas have kind of proven that.\u201d<\/p>\n

There it is. Zielen wasn\u2019t the only person to mention the Bananas, the barnstorming exhibition team whose slogan is \u201cWe Make Baseball Fun!\u201d and that is often described as baseball\u2019s version of the Harlem Globetrotters. Bananas players do backflips, perform skits, and dance on the field. (Not at all surprisingly, many are also TikTok celebrities\u2014similar skill set.) Last season, the Bananas sold 2.2 million tickets, which would have made them the 20th-most-popular major-league baseball team if they were a major-league baseball team, which they absolutely are not. Not that that seems to matter much: \u201cAll these kids are now expecting that Savannah Bananas\u2013type engagement,\u201d Zielen said.<\/p>\n

And so the question that he and his team are trying to answer is: \u201cHow do we create that vibe from the onset, when folks get out of their car in the parking lot to when they leave? We don\u2019t want it to be dull at any point.\u201d<\/p>\n

Dullness is the essence of baseball, but it may also be the enemy of people actually watching<\/i> baseball. From 2007 to 2022, annual game attendance dropped nearly 20 percent. In 2023, Major League Baseball introduced a raft of changes designed to make the game faster, zippier, more lucrative, more exciting, more broadly appealing. Most notably, the league added, for the first time in history, a clock.<\/p>\n

Angell, the baseball writer, had died the year prior; we will never know what he would have made of this change to the game\u2019s basic nature. But plenty of baseball people were grumpy about it. (The only thing baseball people love more than being slightly bored is being grumpy about baseball.) They are grumpy about the Bananas too, and about the noise. But baseball attendance has been shooting up. In 2024, I spent a lot of time complaining about how irritating it was to be at a game these days, but I also did something that I previously had not thought was possible: I watched my toddler sit through an entire nine innings, utterly delighted by all there was to hear and see.<\/p>\n

The Bats hosted their first Nothing Night of the season on May 15. It featured no flashing lights, no scoreboard animations, no ads, no music other than that from an organ. The idea went properly viral. But, Zielen said, \u201cwe didn\u2019t get the butts in seats that we wanted\u201d\u2014the weather wasn\u2019t great.<\/p>\n

The next night was Star Wars<\/i> night. Zielen\u2019s team rigged up special sound effects, dressed the players in themed jerseys, gave away 2,000 \u201cspace swords,\u201d and had 30 people walking around the stadium dressed as various characters, taking selfies. There was a costume contest between innings, a drone show afterward, and, as Zielen put it, \u201cthat constant engagement.\u201d The stadium was full.<\/p>\n

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Athletes have become influencers. 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