{"id":1260,"date":"2026-07-12T11:11:23","date_gmt":"2026-07-12T11:11:23","guid":{"rendered":"https:\/\/commercialrelocationpros.com\/?p=1260"},"modified":"2026-07-12T11:11:23","modified_gmt":"2026-07-12T11:11:23","slug":"the-return-of-the-democratic-manly-man","status":"publish","type":"post","link":"https:\/\/commercialrelocationpros.com\/?p=1260","title":{"rendered":"The Return of the Democratic Manly Man"},"content":{"rendered":"
\n

Brian Poindexter<\/span> had just finished wolfing down a Reuben sandwich in a deli outside Cleveland\u00a0when he delivered a message that, coming from a Democratic House candidate in the year 2026, sounded almost provocative. \u201cThere\u2019s nothing wrong with being masculine,\u201d Poindexter told me. It\u2019s okay, he said, to be \u201ca manly man.\u201d<\/p>\n

Read more The Surprising Source of America\u2019s Success<\/a><\/p>\n

Poindexter\u2019s own manliness credentials are fully in order. The 46-year-old started working in a machine shop as a teenager and spent years hauling furniture across the country before finding stability as a union ironworker. He drives a Ram Big Horn pickup truck and built, with his buddy turned campaign manager, a shed in his backyard. Now Poindexter is running for Congress, trying to flip a Republican-held seat in Ohio with a pitch aimed at a constituency that has abandoned the Democratic Party over the past two decades: men.<\/p>\n

In 2024, Kamala Harris won just 43 percent of the male vote against President Trump and an even lower portion\u201439 percent\u2014of white men, according to exit polls. A Democratic presidential nominee hasn\u2019t captured a plurality of men since Barack Obama in 2008, and even then, Obama edged out John McCain among men by only a single point. The party-wide reckoning that Trump\u2019s win spawned has centered in part on why Democrats lost working-class men whose life experiences resemble Poindexter\u2019s\u2014and how the party can win them back. In Poindexter\u2019s view, Democrats\u2019 struggles with men like him owe less to policy than to culture. \u201cIt\u2019s all vibes,\u201d he said. \u201cThe Democrats have catered too much to, you know, the softer side,\u201d he said. \u201cWe should be well-rounded people. We should be tough when we need to be. We should be soft when we need to be.\u201d<\/p>\n

Critiques such as Poindexter\u2019s have gelled into a consensus over the past two years, repeated ad nauseam by starchy senators<\/u> and governors<\/u> with an eye toward running for president in 2028. Closing the gender gap now seems to be an official electoral strategy for Democrats. A couple of months ago, I got a call from a party operative who pitched a story on the Democrats\u2019 effort to \u201cwin back the manosphere.\u201d The operative ran through a list of a half dozen candidates in key House districts who \u201care engaging culturally in male spaces\u201d\u2014a bit of gobbledygook that I took to mean \u201cmanly men,\u201d or perhaps \u201cguy\u2019s guys,\u201d but that also reflects the sort of anthropological distance that points to the depth of the party\u2019s problem. After all, an ironworker probably wouldn\u2019t describe himself as \u201cengaging culturally in male spaces.\u201d<\/p>\n

In addition to Poindexter, the list included Bob Brooks, a retired firefighter and union leader running in Allentown, Pennsylvania; Chaz Molder, a Tennessee mayor who\u2019s an avid turkey and duck hunter; and Jamie Ager, a lifelong farmer in North Carolina. One of the Democrats running to unseat a first-term Republican in Michigan is Matt Maasdam, a Navy SEAL who carried the nuclear football as Obama\u2019s military aide.<\/p>\n

Running capital-M<\/em> men has yielded mixed results for Democrats in the past, particularly in Rust Belt states. And this week, the party\u2019s quest for so-called authenticity backfired spectacularly in one of its highest-profile, must-win Senate races. Graham Platner, a Maine oyster farmer who shot to the top of the polls with an Everyman appeal and a staunchly progressive agenda, dropped out amid allegations of rape and mistreatment of women. (He has denied the accusations.) Infuriated Democrats directed their anger at both Platner and the left-wing consultants who had recruited him, faulting their failure to fully vet a candidate who had never before endured the public scrutiny that comes with running for office.<\/p>\n

Centering a campaign on authenticity can fall flat in other ways. There\u2019s nothing more cringey than a candidate trying too hard to be a man (or woman) of the people. \u201cYou really can\u2019t fake it,\u201d Representative Jason Crow of Colorado, a former Army Ranger who helped lead recruitment for the Democratic Congressional Campaign Committee, told me. He said that people can tell a lot about a candidate just by shaking their hand\u2014\u201cDo they have calluses?\u201d\u2014and mocked politicians who send staffers out to buy them Carhartt jackets as a sort of blue-collar costume.\u00a0 \u201cIt\u2019s brand-new with no creases, and everybody in the world knows they\u2019ve never worn that, never worked a day in their life,\u201d Crow said. \u201cVoters see right through it.\u201d<\/p>\n

The battle over<\/span> what it means to be a man is a major campaign theme in Texas, where Republicans have made emasculation their central campaign strategy in the state\u2019s marquee Senate race. The GOP nominee Ken Paxton, who was impeached by Republicans in the state legislature and divorced \u201con biblical grounds\u201d by his wife, has called his Democratic opponent, James Talarico, \u201cSix-Gender Jimmy\u201d and \u201cLow-T Talarico.\u201d<\/p>\n

In a pair of competitive House races, Democrats believe that the candidates they\u2019ve chosen won\u2019t face such attacks. Bobby Pulido, the nominee in the Fifteenth District, is a Tejano music star who named his son Remington after his favorite gun. Johnny Garcia, the Democratic pick in the Thirty-Fifth District, spent years as a hostage negotiator in the Bexar County Sheriff\u2019s Office. Both are running for GOP-leaning seats that Republicans redrew to bolster their party\u2019s advantage, and both need to attract support from Latino voters\u2014particularly men\u2014who have drifted right during the Trump era.<\/p>\n

Garcia describes himself as \u201can old-school Democrat,\u201d distancing himself from the party\u2019s contemporary brand. \u201cThe Biden administration got it wrong on the border,\u201d Garcia told me, citing one issue on which he hopes to appeal to independent and Republican voters in the district. When Garcia campaigned in a Christmas parade last December, he recalled, he chafed at a decision by organizers to place a large Democratic Party flag on the truck he was walking alongside. \u201cI was just like, Damn, man, we\u2019re gonna have a pretty tough time walking this parade<\/em>,\u201d Garcia said.<\/p>\n

He described getting into a debate with a self-described MAGA Republican who had worked as a police officer and previously been a Democrat. The man told him that the Democratic Party had left him behind, accusing Democrats of being anti\u2013law enforcement (among other complaints). By his own recollection, Garcia calmly but directly parried the man\u2019s critiques; his experience as a hostage negotiator and then a public information officer came in handy. The man did not promise him his vote, but Garcia felt that he had won him over. \u201cI think we got one,\u201d he said to the people who were watching the interaction. More than any specific policy conversion, Garcia told me later, he believed that he had made a human connection with a voter who related to his outlook and experience. \u201cIt\u2019s just being able to communicate in plain language,\u201d he said. \u201cWe don\u2019t have the luxury of sounding like pundits. You have one shot to win somebody over.\u201d<\/p>\n

The emergence of candidates like Poindexter and Garcia is not, for the most part, the result of a top-down recruitment strategy by Democrats. On the whole, the party is running its usual diverse slate of candidates across the country, and its nominees in several high-priority races are women. In Wisconsin, Rebecca Cooke secured the Democrats\u2019 early backing for her second bid against Representative Derrick Van Orden, as did Janelle Stelson, a former local-TV anchor, for her repeat run against GOP Representative Scott Perry of Pennsylvania. In the New York City suburbs, Cait Conley, a decorated Iraq and Afghanistan combat veteran whose campaign-launch video shows her doing pull-ups and flipping a tire at the gym, is challenging Representative Mike Lawler.<\/p>\n

But senior Democrats are clearly pleased that at a moment when voters are recoiling from establishment figures, the party is fielding candidates with nontraditional political backstories. \u201cThe point here is that this isn\u2019t contrived or formulaic,\u201d Crow told me. \u201cWe\u2019re just looking for good people who are looking to serve their country and to do the right thing\u2014who have not been clamoring for the last 20 years just waiting for a congressional seat to open up.\u201d<\/p>\n

Some of those campaigns, including that of Josh Turek, a two-time Paralympic gold medalist who is running for Senate in Iowa and calls himself\u00a0 a \u201cpoor, disabled kid,\u201d highlight the stubbornness of the gender gap in today\u2019s polarized politics. Recent polling showed<\/u> that Turek was winning over women and that the female GOP nominee, Representative Ashley Hinson, was easily carrying men. Before Platner ended his campaign in Maine, a June poll<\/u>\u2014taken after he was accused of mistreating women but before the campaign-ending allegations of rape\u2014showed the Democrat winning a majority of women voters while 51 percent of men backed the 73-year-old Republican incumbent, Susan Collins.<\/p>\n

As we sat in the deli, I asked Poindexter what he made of that gender divide and how he thought he could break through it. He did not have a ready answer. \u201cI\u2019m not an expert on the human psyche,\u201d he replied. \u201cAll I can do is what my life experience has shown me, just getting out and talking with folks\u2014shaking a man\u2019s hand, looking him in the eyes, and saying, \u2018Hey, I want to fight for you. I don\u2019t care if you\u2019re Republican; I want to make sure you put food on the table for your family too.\u2019\u201d<\/p>\n

Read more A Free-Speech Meltdown<\/a><\/p>\n

\u201cAnd,\u201d Poindexter concluded, \u201cI hope I can get through to enough of them to win.\u201d<\/p>\n

Poindexter is not <\/span>entirely a political novice, having served for the past several years on the city council of Brook Park, Ohio, a Cleveland suburb. He grew up in Cleveland, not far from where he lives now. He describes his upbringing as \u201ca Brady Bunch<\/em> situation\u201d; he was one of six kids in a blended family, and his father worked as a union machinist. Poindexter told me that he got into trouble as a teenager\u2014he was once caught with a bag of marijuana, and at 18, he was charged with assault after a neighborhood fight. \u201cI was rough and rowdy, and it took a long time to grow out of that,\u201d he said. Records show that Poindexter was also charged with disorderly conduct in 2002 and aggravated disorderly conduct in 2003, when he was in his early 20s. (Poindexter told me that both charges stemmed from drunken tussles at Cleveland Browns games.)<\/p>\n

More recently, and while he was serving on the city council, he pleaded not guilty to misdemeanor charges<\/u> of illegally setting off fireworks in Brook Park, where they are banned.\u00a0 Poindexter told me that he\u2019s prepared for his opponent to attack his criminal record. \u201cI don\u2019t blame others for the mistakes I made,\u201d he said. \u201cI owned it; I took care of it; I grew from it. I didn\u2019t sue my accusers into silence. I didn\u2019t say it was the policeman\u2019s fault. I didn\u2019t blame the courts.\u201d<\/p>\n

Poindexter\u2019s political journey is unusual for a Democratic congressional candidate. He voted Republican as a young adult, supporting both of George W. Bush\u2019s presidential campaigns and then McCain\u2019s in 2008. He traces what he calls his \u201cgreat awakening\u201d to the financial stability he found as an ironworker, when he saw firsthand the bump in salary and benefits that a union job could provide. He started organizing in 2012 and voted for Obama\u2019s reelection that same year. \u201cI\u2019ve been a solid Democrat pretty much ever since,\u201d he said.<\/p>\n

Bernie Sanders\u2019s candidacy in 2016 inspired Poindexter to run for city council the following year, and he remains a huge fan of the Vermont senator. When Sanders held a rally for him in May, the event drew an overflow crowd of more than 1,500 people, Poindexter told me. \u201cIt was like Santa Claus coming to your house for Christmas dinner,\u201d he gushed to a crowd earlier this month. (Presuming, apparently, that Santa was an 84-year-old Jewish man from Vermont.)<\/p>\n

Poindexter is running in a district that voted for Trump by more than 10 points. He won a crowded Democratic primary in May with help from a coalition that spanned the party\u2019s ideological spectrum, including Sanders and super PACs tied to the AI industry and the fiscally conservative Blue Dog Democrats. His opponent is the Republican incumbent Max Miller, a Trump loyalist who is in his second term. A big reason why the race is competitive is that Miller has been accused of domestic abuse by his ex-wife, Emily Moreno, who alleges that Miller threw boiling water at her in front of their young child. (He has denied the allegations and is suing her for defamation.) The scandal has played out in the media, and Miller last month shared \u201csecret recordings\u201d<\/u> of Moreno with the New York Post <\/em>in an effort to rebut the allegations. Moreno is the daughter of Senator Bernie Moreno of Ohio, another Trump-backed Republican, who, Miller says<\/u>, is aiding her \u201cmalicious campaign to ruin my life.\u201d<\/p>\n

Poindexter lacks the polish of more experienced politicians, occasionally struggling to find the right word or phrase. It\u2019s something that the campaign hopes can be a strength with voters who are tired of candidates who seem like they were born in a suit and tie. \u201cI don\u2019t know a whole lot about how AI works,\u201d Poindexter admitted to voters at a town hall last week. \u201cI\u2019d be the first to say that I am not a tech guy.\u201d He did not mention the support he has received from the AI industry and has adopted a fairly middle-of-the-road position on the question of data centers and AI regulations. \u201cThere should be a balance,\u201d Poindexter said during the town hall. \u201cWe should not hinder technology advancements, but we should also put protections in place, making sure that we\u2019re taking care of the people that are displaced from their jobs.\u201d<\/p>\n

The Cook Political Report and other election forecasters give Miller an advantage in the race, but they have moved it into competitive territory. Last month, an internal poll conducted for Poindexter\u2019s campaign showed him within a point of Miller. Poindexter is content to let outside groups attack Miller\u2019s personal life, and when I asked him whether the allegations were disqualifying, his answer was one of the few he gave me that sounded workshopped. \u201cThe accusations should be investigated thoroughly,\u201d he said. \u201cBut I didn\u2019t get in this race because he was a monster in his personal life. I got into this race because the policies that he supports are monstrous for working people.\u201d In response, Miller spokesperson Clayton Henson didn\u2019t address Emily Moreno\u2019s allegations but touted Miller\u2019s record and attacked the support Poindexter has received from the AI industry. \u201cThe people of the 7th District deserve a congressman who answers to them, not to the special interests that bought his primary or the far-left agenda championed by Bernie Sanders,\u201d Henson told me in a written statement. \u201cCongressman Miller will always fight for Ohio families, while Brian Poindexter will always be indebted to the special interests that put him on the ballot.\u201d<\/p>\n

Poindexter hardly talked about Miller at the town hall that I attended, but he praised his opponent\u2019s former father-in-law, saying that he agreed with a bipartisan proposal from Senator Moreno and Senator Elizabeth Warren of Massachusetts to raise Social Security taxes on high earners to extend the lifespan of the program.<\/p>\n

Poindexter seems to understand<\/span> that although his GOP-leaning district might like making high earners chip in more for Social Security, its voters might not be all in for Sanders\u2019s agenda. He says he wants to \u201cwork toward\u201d Medicare for All, for example, but he does not support adopting a single-payer health-care system immediately. Poindexter has also tacked away from the left on a few other flash-point issues. \u201cI am not a democratic socialist,\u201d he said at the town hall, although he welcomed the Democratic Socialists of America as \u201cpart of our party\u201d and said \u201cthey have some ideas that I like.\u201d He\u2019s also not for abolishing ICE. \u201cI do think we need a secure border,\u201d he said at the event, although he added that he opposes \u201cblanket raids\u201d and \u201cterrorizing communities\u201d in search of undocumented immigrants to deport.<\/p>\n

The small town-hall crowd\u2014about 30 people in total\u2014was friendly to Poindexter, and attendees told me afterward that they found him straightforward and appealing. The closest thing to a confrontational question came from an older woman who seemed to see, in his male-centered platform, a glaring omission. \u201cI want to know where you stand on women\u2019s rights,\u201d she told him. Poindexter appeared briefly taken aback. \u201cI am running on a campaign of workers first,\u201d he replied. \u201cI took for granted when I got in the race that people would see the workers and understand that that meant all workers.\u201d He noted that he is the father of two daughters and also highlighted his support for equal pay and for restoring a national right to abortion after the fall of Roe<\/em>. \u201cI\u2019m a fierce advocate for women,\u201d he said.<\/p>\n

Poindexter\u2019s campaign remains modest. His campaign manager is a buddy and a fellow member of the Brook Park City Council, Thomas Dufour, who typically rides shotgun while Poindexter drives them around to campaign events in his truck. The two built a wooden lectern to use at the campaign launch and the Sanders rally. (Poindexter proudly showed me the autograph Sanders affixed to the bottom of the lectern.) Poindexter wore his old hard hat\u2014covered with stickers representing the many job sites he\u2019s worked at\u2014during the rally he held with Sanders, and again when he visited construction workers just outside his district last week.<\/p>\n

The DIY nature of Poindexter\u2019s operation both suits his message to voters\u2014here is a man who builds things with his hands\u2014and reflects the real challenges faced by candidates who aren\u2019t rich and aren\u2019t connected to the political-donor class. At the end of the first quarter, Poindexter had just over $90,000 in his campaign account, compared with more than $1.1 million for Miller, according to Federal Election Commission filings. He\u2019s trying to get on the DCCC\u2019s \u201cRed-to-Blue\u201d list, a designation reserved for the party\u2019s most promising House challengers that would unlock additional money and campaign-infrastructure support. Late last month, Poindexter teamed up<\/u> with other labor-backed Democrats, including Brooks in Pennsylvania and Sam Forstag, a former smoke jumper in Montana, to form a joint fundraising committee they\u2019re calling the \u201cBlue-Collar Brigade.\u201d<\/p>\n

For the most part, Poindexter and the other men<\/em> Democrats are running this year aren\u2019t offering up any new male-centric ideas. That\u2019s not what\u2019s needed, Poindexter told me. Within the party\u2019s agenda, he said, \u201cI can\u2019t think of a single piece of legislation that\u2019s bad for men.\u201d But, he argued, Democrats have hemorrhaged support from men like him\u2014the ones who sweat more than type for a living\u2014because the party has relegated them to the periphery. If nothing else, Democrats are embracing their masculinity again, and they\u2019ll soon find out whether that\u2019s enough to win men back.<\/p>\n

Read more The Social Ritual That Made Me a Better Man<\/a><\/p>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

The party has a new campaign strategy: masculinity.<\/p>\n","protected":false},"author":1,"featured_media":1259,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics"],"yoast_head":"\nThe Return of the Democratic Manly Man - Commercial Relocation Pros<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/commercialrelocationpros.com\/?p=1260\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Return of the Democratic Manly Man - Commercial Relocation Pros\" \/>\n<meta property=\"og:description\" content=\"The party has a new campaign strategy: masculinity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/commercialrelocationpros.com\/?p=1260\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Relocation Pros\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-12T11:11:23+00:00\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1260#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1260\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/#\\\/schema\\\/person\\\/3a3374a445f1b5d4852b1d7c15b9fe3a\"},\"headline\":\"The Return of the Democratic Manly Man\",\"datePublished\":\"2026-07-12T11:11:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1260\"},\"wordCount\":3240,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1260#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/commercialrelocationpros.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/3e54752455ad0feab6586e5f1ef324a6.avif\",\"articleSection\":[\"Politics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1260#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1260\",\"url\":\"https:\\\/\\\/commercialrelocationpros.com\\\/?p=1260\",\"name\":\"The Return of the Democratic Manly Man - 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